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Daniel Andrews spends big on Facebook likes

Victorian Premier Daniel Andrews is paying for the public’s popularity, spending $281,469 on Facebook. Over the past two years, the state government has been promoting

Foodie Filters

Instagram’s influence on Melbourne’s cafe culture.

Daniel Andrews spends big on Facebook likes

Victorian Premier Daniel Andrews is paying for the public’s popularity, spending $281,469 on Facebook. Over the past two years, the state government has been promoting

Foodie Filters

Instagram’s influence on Melbourne’s cafe culture.

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Daniel Andrews spends big on Facebook likes

Victorian Premier Daniel Andrews is paying for the public’s popularity, spending $281,469 on Facebook. Over the past two years, the state government has been promoting

Foodie Filters

Instagram’s influence on Melbourne’s cafe culture.

Is ad block hurting the web?

Increasing use of ad blocking software is convenient for users, but hurting publishers’ ability to earn revenue, writes Ethan Miller.

Celebrities have their say

Celebrities are getting involved in the newest marriage equality campaign. Joely Mitchell asks if they accurately represent the Australian voice.

Feeding the social media machine

The threat of companies tracking your online behaviour and selling that information to marketers is becoming dangerous, writes Kieran Balmaceda.

More ads will not save TV

Television has an uphill battle to attract advertisers in a world where ad-free entertainment is rife, writes Philippe Perez.

The search for meaning

Advertising consultant turned social entrepreneur, Mike Rios, speaks to Daniel Bramley about changing the world one “dong chim” at a time.

What women want

When it comes to women, sex doesn’t always sell. Rachel Wagner asks when advertisers will realise that one size doesn’t fit all.

Grooming kids to gamble

Is watching the footy as a family a rite of passage or something more sinister? Rachel Wagner looks at the negative impact of gambling advertisements in sport.

The Lynx ads: Puerile but harmless?

The recent claims that Unilever are ‘hypocritical’ is an overstatement – they’re marketers, after all, writes Laura Hurley

The funding journalism conundrum

Financial journalist Alan Kohler and ninemsn head Andrew Hunter spoke about the funding of journalism in the online age during the New News 2010 Conference at the Melbourne Writers Festival. Evan Harding was there for upstart.

Tweeting the bean

Coffee is a product that needs little advertising aside from word of mouth. But now, as Meghan Lodwick has found, cafes are using Twitter to spread the word.